How Did Top5 Highest Grossing Apps Optimize App Store With ASO?
ASO optimization is one of the effective ways to increase App downloads, and can establish a good word-of-mouth communication channel to make your App successful in the app store. And how to optimize the ASO of the application store is a problem faced by many marketers. Therefore, we should understand the ASO strategy of successful apps, learn from them, and formulate an optimized strategy for the app store of our App products. In this article, I will analyze the ASO strategy of the top 5 highest grossing Apps in the Apple App Store.
Top5 Highest Grossing Apps’ ASO Strategies
ASO data analysis comes from AppSimilar, which is a mobile phone App analysis tool, which currently collects 80% of the global App. I checked the top 5 highest grossing Apps in the Apple App Store from the App Analysis tool AppSimilar. The following is my analysis results.
1.Viber Messenger: Chats & Calls
Viber Messenger is a free messaging and calling application that can connect with friends and family no matter who it is or where it comes from. Last month, it had 1 million downloads in the Apple Store, revenue reached US $ 600,000, and cumulative daily livelihood reached more than 1.7 million.
From the monitoring data of AppSimilar, Viber Messenger has the largest change in rankings in six regions: France, Germany, Britain, India, Vietnam, and Taiwan. Among them, India’s ranking rose by 109 places, and France rose by 68 places.
ASO Strategy
In the Apple App Store, Viber Messenger prioritizes optimization in Europe and Southeast Asia. In Europe, the user payment rate is high, which can bring more revenue to the App. In Southeast Asia, the number of users is large. If you like to try different social apps, you can Ensure a steady increase in product downloads. Therefore, when optimizing the App, we need to do a regional user audience analysis in advance to determine which countries can give priority to store optimization, rather than global.
2.Weather-The Weather Channel
This is a weather forecast tool, which is currently loved by many users and provides convenience for people traveling and traveling. Last month, the downloads in the Apple App Store reached 400,000, the revenue reached 300,000 US dollars, and the cumulative daily active users reached more than 700,000.
Judging from the ratings and reviews data, in the last month, Weather has the highest average score in app stores in developed countries such as Canada, the United Kingdom, the United States, Germany, and France, and the region with the most reviews. The average score in the UK region reached 3.25 points.
ASO Strategy
In terms of rating and reviews, it is a key link to optimize the app store, mainly from two directions. First, actively handle and respond to user questions and comments, update the version in time to deal with the problem, and do n’t let the problem hinder Use it by your users, this will make users very annoyed. Second, you need to experience a period of time after the user installs your application. You need to guide your users to the app store to rate or praise you in the program. Apple official will recommend it once it detects that your application is more popular. Your app.
3.imo video calls and chat
Imo is a free, simple and fast video calling and instant messaging application. Easily and quickly send text or voice messages or video calls with your friends and family. In the last month, imo has reached 500,000 downloads, revenue reached 200,000 US dollars, and the cumulative daily number of people is also close to 7 million.
In the user profile data, imo focuses more on the male user group. It can be clearly seen that the imo male user accounted for 66.27%, and the female user group reached 33.73%, of which the age between 25-35 years old The ratio reached 45.67, and the proportion of users between 18-25 years old reached 25.4%.
ASO Strategy
A precise user group can play the best effect. From the user group of imo, we can know that the user is a young male user. This is a survey and analysis of the user group portrait before optimization. Therefore, when our products are put on the app store, we need to figure out who the product users are? Where are they? How to let them know about us? What keywords do they like to search in the store? These four questions are worth clarifying.
4.Candy Crush Saga
Candy Crush Saga is a very fun game, and it is downloaded in all major app stores. In the last month, its downloads reached 2 million times, its revenue reached 32 million USD, and its cumulative daily active users approached 7 million.
From the analysis of keyword data in the United States, in the last month, the number of keywords in Candy Crush Saga in the United States has decreased significantly. The reason for this analysis is that due to the impact of the epidemic, the number of keywords with less than 60 search volumes has decreased 2,323.
ASO Strategy
Although the number of Candy Crush Saga keywords in the US has decreased a lot, it can be clearly seen that its keywords in the US are mainly small and medium-sized traffic, accounting for more than 90%. Therefore, when selecting keywords, we determine 1 ~ 2 core keywords. Other keywords should be aimed at covering the user’s search needs, and select the keywords with small and medium search volume.
5.Pandora: Music & Podcasts
About Pandora: Music & Podcasts, it is the world’s leading music and podcast discovery platform, providing approximately 7 billion users with a highly personalized listening experience. In the last month, the number of downloads increased by 900,000 times, the revenue reached 1.2 million US dollars, and the cumulative daily active users approached 7 million.
Judging from user ratings and review data, the number of Pandora: Music & Podcasts reviews has been around 340 per day in the last 90 days, and the ratings have remained the same, including five-star reviews around 240.
ASO Strategy
From the data of Pandora: Music & Podcasts, it is not difficult to see that there are a lot of user reviews, and there are also a lot of comments from users on the App. Therefore, to update the product in time to improve the user experience, the user will give you support, and the application store will also recommend the user to download.
The above is the ASO analysis of the top 5 highest grossing Apps I found on AppSimilar, I hope it can bring you some inspiration and thinking.
